7 – The victim’s credibility
If it is shown that the victim has a low level of credibility with regard to other matters, then this may affect the average payout for defamation of character in the UK.
8 – Whether or not a court order was issued
A court order can dramatically increase damages if one is issued and enforced against someone making a defamatory statement.
9 – Any previous legal action taken
If the person making a claim has previously taken legal action regarding similar matters, then this could influence a judge’s decision when determining damages.