"You can choose between three standard sizes when ordering a pizza in the UK."
UK Care Guide Tweet
Consumer Preferences for Pizza Sizes in the UK
Pizza size preferences among consumers in the UK vary greatly. Some people prefer smaller pizzas because of their crispy crust and the opportunity to sample various flavours simultaneously.
Others favour large pizzas because of their better value and softer, doughier texture.
According to our research, consumers in the UK prefer medium-sized pizzas the most. They are appropriate for various occasions, from small gatherings to individual meals, and they strike a good balance between size and price.